Friday, July 10, 2009

Marketing Chiropractic to Medical Practices Review


I bought this book pre-ordered before it came out. I have read it, but since then I have to admit that I haven't put the ideas into action. One of the reasons is that my practice partner was launching his own campaign to market to medical doctors.

The author of this book is a chiropractor who had a practice that did not thrive nor receive many referrals despite her being located surrounded by medical offices. She then took on a sales job for a pharmaceutical company where she was taught and became accustomed to making sales calls to medical practices. After a couple of years, she then went back into chiropractic practice armed with the knowledge and experience of selling directly to MDs.

One of the challenges that many chiropractors face when approaching a medical practice is having the proper gambit to meet the doctor. This book shows you how to do that effectively. This book will also help you get over the initial fear of approaching a medical business by telling you exactly how solicitors are perceived by doctors and staff. Hint: It's different than with chiropractic doctors and staff. If you were looking to get over your apprehension of merely approaching a medical practice, get this book.

Once you get into a medical office, do you have answers to objections from medical doctors? This book is packed full of answers to objections that are structured diplomatically and will serve to help educate the MD. The author of this book took pains to gather latest research on commonly treated conditions in the chiropractic practice.

This book will not tell you how to spread the innate love to the community, or help you sigh in the comfort of some holistic, alternative philosophy. This book is about getting the bread and butter patients suffering from back pain, neck pain and headaches. And, you'll be getting them from the medical community.

Buy it here now!

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